Before Becca Cosmetics, there was Rebecca Morrice Williams; and before the brand, there was this woman who believed skin should be amazing, regardless of one’s age, status, and ethnicity. Williams’ quest for the perfect finish began when she worked as a mink eyelashes factory artist. Frustrated at being unable to find foundations that produce a luminous, flawless finish, she decided to make her own line of cosmetics. In 1996, she teamed up with Steven Schapera and created both the brand and the company that would soon have women everywhere sighing in pleasure – Becca Cosmetics.
Hlllm At the bedrock of the company is the Becca philosophy: skin should look amazing; everything else is secondary. Becca Cosmetics features a diverse range of foundation colors and concealers, natural-toned shades for face, cheeks, lips, and mink eyelashes factory, and a fine collection of brushes. What makes Becca different is that it goes against the popular industry practice of making products predominantly targeted to Caucasian women. It believes in equalizing beauty; all women, no matter where in the world they may be, should be able to use the brand with confidence. Accordingly, it pushes boundaries where color is concerned. While most product lines have three to seven shades of foundation, Becca takes this number and multiplies it almost ten-fold. Think 34 concealers, 30 foundations, and a host of options for all women the whole world over.
More than the promise of great mink eyelashes factory, however, Becca Cosmetics also remains true to its commitment to champion real beauty for real women. None of the images in Becca brochures are touched up; so yes, the models have glossy eyelids, rosy cheeks, radiant skin, and their blemishes. “That’s real life,” says Williams. “I want to show you can look fantastic without being perfect.”
Has she done this? The answer is yes. With Becca Cosmetics, you don’t only get great mink eyelashes factory ; you come to love the skin you’re in.